Hi there!
I’m Martina Wipa, a freelance Senior Digital Marketing Specialist with over 15 years of experience in business development, web, and digital marketing.
What I do:
I specialize in driving business growth through advanced business development, data-driven marketing strategies, SEO, and in-depth customer journey analysis. Whether you're looking for strategic insights or hands-on execution, I provide tailored solutions that maximize impact and deliver accelerated results.
Need Marketing Assistance?
Are you seeking guidance on your company’s marketing strategy, or do you need operational support to implement those strategies effectively?
Let’s chat — no strings attached!
About My Passion..
Turning Insights into Impact
My passion is transforming insights into impact. I love diving deep into data to uncover market insights that let me truly understand—and more or less "get to know" — the potential customer. It’s all about crafting tailored cross-channel strategies that address each stage of the customer journey. This allows me to engage the audience at the right moment with the perfect message, guiding them seamlessly toward the primary goal: conversion.
The Path Toward the Primary Goal
There’s no one-size-fits-all strategy, and that’s what makes my work both exciting and enjoyable. I appreciate that every case is unique, requiring continuous fine-tuning based on in-depth analyses. This includes leveraging attribution models to better understand how different touchpoints in the customer journey contribute to conversions within the funnel. While optimizing campaigns to enhance performance, I also conduct ongoing A/B testing to refine them further based on results. My main focus is always on improving ROI, ensuring that every effort makes a measurable difference.