Hi there!
I’m Martina Wipa, a freelance Senior Digital Marketing Specialist with over 15 years of experience in business development, web, and digital marketing.
What I do:
Currently, I focus on cross-channel advertising strategies. Whether you’re looking for high-level strategic insights or hands-on management of your advertising channels, I can help!
Need Marketing Assistance?
Are you seeking guidance on your company’s marketing strategy, or do you need operational support to implement those strategies effectively?
Let’s chat — no strings attached!
About My Passion..
Turning Insights into Impact
My passion is transforming insights into impact. I love diving deep into data to uncover market insights that let me truly understand—and more or less "get to know" — the potential customer. It’s all about crafting tailored cross-channel strategies that address each stage of the customer journey. This allows me to engage the audience at the right moment with the perfect message, guiding them seamlessly toward the primary goal: conversion.
The Path Toward the Primary Goal
There’s no one-size-fits-all strategy, and that’s what makes my work both exciting and enjoyable. I appreciate that every case is unique, requiring continuous fine-tuning based on in-depth analyses. This includes leveraging attribution models to better understand how different touchpoints in the customer journey contribute to conversions within the funnel. While optimizing campaigns to enhance performance, I also conduct ongoing A/B testing to refine them further based on results. My main focus is always on improving ROI, ensuring that every effort makes a measurable difference.
My Background Experiences..
Subconsultant
I have experience as an subconsultant for large agencies, primarily as Lead Paid SEM, but also in broader roles.
Head of SEM
As Head of SEM, I led a team of specialists, ensuring they were up-to-date with the latest best practices.
Coaching
Over the years, I have taught and coached digital marketers at various companies and conducted digital courses on SEM.
Business Owner
During my past 15 years, I co-owned businesses that, among other things, offered digital marketing and e-commerce services.
A Snapshot of My Experiences
How My Journey Began
With over 15 years of experience in digital marketing, my journey began as a web developer. Although it was many years ago, this foundation has been invaluable, as my passion for user experience (UX) seamlessly aligns with my expertise in conversion rate optimization (CRO).
Coaching Marketing Teams
During my past years, I have been a co-owner of several consulting companies, where I had the opportunity to serve as the Head of SEM, leading a dedicated team of SEM specialists. My focus was on teaching and coaching them to enhance their skills and drive successful campaigns.
I also have experience in training marketing teams across various organizations, imparting essential digital marketing skills through comprehensive courses and personalized one-on-one coaching sessions. I teach the foundational principles of digital marketing platforms, how to create strategies aligned with company KPIs, and how to implement campaigns to achieve these goals. Additionally, I emphasize the importance of analyzing outcomes through various platforms, allowing the marketing teams to apply insights for continuous improvement and enhanced results.
My Variety as a Digital Marketing Consultant
Today, my daily tasks as a Digital Marketing Consultant have a big variety — something I really enjoy. Recently, I've primarily worked as a subconsultant for large agencies, where I've had the chance to collaborate with big brands and work alongside extensive marketing teams on various projects. At the same time, I maintain ongoing relationships with direct clients. This experience has allowed me to leverage my expertise across different projects and contribute to a range of high-profile marketing strategies.
My Historical Experiences
Discover more about my background by clicking the link below. Experiences & Skills »
Let’s chat — no strings attached!