services

Service Areas..

Strategy Digital Marketing SEO CRO Analysis Reporting

My Key Service
Areas

Strategy Digital Marketing SEO CRO Analysis Reporting

My focus areas include Strategy, Digital Marketing, SEO, Conversion Rate Optimization, Analysis and Reporting. Below, you can read more about my experience in each area.

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STRATEGIES..

Strategy
Development

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There’s no one-size-fits-all strategy, and that’s what makes my work both exciting and enjoyable. I appreciate that every case is unique, requiring continuous fine-tuning based on in-depth analyses. This includes leveraging attribution models to better understand how different touchpoints in the customer journey contribute to conversions within the funnel. While optimizing campaigns to enhance performance, I also conduct ongoing A/B testing to refine them further based on results. My main focus is always on improving ROI, ensuring that every effort makes a measurable difference.

Business Development

Strong Brands through Insightful Business Development

As a Digital Marketing Specialist with experience in business development, I helped organizations create brand concepts that truly resonated. By defining brand identity and conducting in-depth analyses of target audiences and competitors, I developed strategies that aligned seamlessly with each company's goals.

Cross-channel Strategies

Driving Business Growth with Strategic Digital Marketing

I specialize in creating tailored, cross-channel strategies that convert customers. From analyzing market trends to understanding my clients’ audience behavior, my approach is data-driven and results-oriented. Whether it’s refining attribution models, optimizing conversion paths, or conducting A/B tests, every decision I make is backed by a deep understanding of business goals and KPIs.

Types of strategy development

  • Development of brand and concept
  • Market analysis
  • Competitor analysis
  • Target audience analysis
  • Development of strategy and marketing plan based on an omnichannel perspective.
  • Calculating ROAS and ROI
  • Defining KPIs based on the omnichannel strategy
  • Setting conversion goals and value per conversion based on the omnichannel strategy

    • DIGITAL MARKETING..

    Digital Cross-Channel
    Advertising

    Search Engine Marketing (SEM)
    Meta Ads
    Programmatic advertising
    YouTube advertising

    Digital Marketing Services

    SEM | Meta Ads As a digital marketing specialist, I have extensive experience in creating and managing high-performing advertising campaigns. With a strong focus on Search Engine Marketing (SEM) through Google and Bing, as well as Meta Ads, I have helped businesses achieve measurable growth. Driven by my passion for cross-channel analysis and a deep understanding of audience targeting, keyword optimization, and data-driven strategies, my goal is to deliver measurable results for clients of all sizes and across various industries.

    Cross-Platform Marketing Beyond SEM and Meta Ads, my skillset extends to YouTube advertising, programmatic strategies like Performance Max and Demand Gen, as well as tailored Native advertising solutions. For e-commerce businesses, I leverage Google Shopping – whether as standalone campaigns or integrated within Performance Max – to drive product visibility and sales.

    SEO..

    Search Engine
    Optimization

    SEO

    Working with SEO isn’t just about placing the right keywords in the right spots. It’s about creating a website that both people and search engines appreciate. I help businesses do just that—making sure their pages are clear, relevant, and easy to find for both visitors and Google.

    My main focus is on on-page SEO, which means optimizing content, structure, and metadata so your website has the best possible chance of ranking well. I look at things like headings, internal links, user experience, and whether the content truly answers what visitors are searching for.

    I also work with some technical SEO - the “behind the scenes” aspects of optimization. This can include site speed, indexing issues, and mobile-friendliness. Small technical details can make a big difference in how well a site performs. SEO isn’t magic, and there’s no quick fix. But by working strategically and long-term, it’s possible to build a solid foundation that helps your website rank better and work better - for both visitors and search engines.

    CRO, UX & WEB..

    Conversion Rate
    Optimization

    CRO

    My background as a digital marketer involves extensive work in Conversion Rate Optimization (CRO), emphasizing user experience and website usability. In collaboration with my clients, I develop high-converting landing pages designed to effectively capture traffic from advertising campaigns. By analyzing user behavior and implementing best practices, I aim to create seamless interactions that drive conversions, exceed KPIs, and enhance overall performance.

    HTML, CSS & PHP

    During my previous work experience, I gained valuable skills in HTML, CSS and PHP; which allowed me to create and customize web pages effectively. I also developed WordPress child themes, enabling me to tailor existing templates to meet specific client needs while maintaining the integrity of the original theme. Although I'm no longer focused on this area, I appreciate the foundational knowledge I gained in web development.

    ANALYSIS & REPORTING..

    Analysis

    Analyzing Data for Strategic Insights

    My commitment to data analysis goes beyond surface-level examination; I strive to extract actionable insights that guide strategic decision-making. By utilizing a variety of data sources—including web analytics, CRM systems, social media metrics, and market research — I gain a comprehensive view of customer behavior and preferences. A critical component of my analysis involves understanding the customer journey and mapping out each touchpoint within the conversion funnel. This helps me identify which stages are most influential from a broader perspective. 
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Data and analysis have always been at the core of my work, helping me understand what drives results and how to optimize for success. This blend of strategic thinking and operational experience allows me to navigate the full spectrum of challenges and opportunities, always with the goal of delivering meaningful value.

    Reporting

    analytics data

    Creating Reports and Communicating Insights

    With a wealth of data at my disposal, my next step is to communicate insights clearly and effectively. I often use analytics tools like Google Analytics and Looker Studio to create dynamic dashboards that illustrate performance metrics and KPIs in a visually appealing manner. These reports not only summarize findings but also tell a compelling story about the data, fostering a data-driven culture within organizations.

    Turning Data into Actionable Strategies

    I’m always striving to turn customer behavior and campaign performance data into valuable insights that empower teams to make informed, strategic decisions. By conducting ongoing A/B and multivariate testing, I explore different combinations of campaign elements to uncover what works best, helping to boost conversions and improve ROI. My ultimate goal is to create value. Every report I deliver aims to simplify complex data into clear, actionable recommendations that enhance the customer experience and drive growth.